Estimated every month
- 90conversations
- 18new leads
- $1,440potential new revenue
- 6hours of questions handled
Return on a Managed plan: 50x
An estimate, not a promise: results depend on your traffic, offer and follow-up speed. Adjust the numbers to match your business.
How the calculator works
- Conversations = monthly visitors × % who start a chat
- Leads = conversations × % that share contact details
- New revenue = leads × your close rate × average customer value
- Hours handled = conversations × minutes your team would spend answering ÷ 60
- Return = new revenue ÷ monthly chatbot cost
Choosing realistic inputs
- Chat start rate: start with 1–3% of visitors. Sites with strong buying intent (quotes, bookings) see more.
- Chat-to-lead rate: 10–30% is a reasonable range when the chatbot offers to connect visitors with your team after answering.
- Close rate: use your current close rate for inbound leads.
- Customer value: use first-purchase value for a conservative estimate, or lifetime value for the full picture.
Be honest with yourself: these are estimates, not guarantees. Results depend on your traffic, offer, pricing and especially how fast you follow up with leads. That’s why we recommend starting with conservative numbers.
Beyond revenue
- Fewer interruptions for your team during busy hours
- Answers in 50+ languages without hiring bilingual staff
- A monthly list of questions your website doesn’t answer yet, which improves your SEO content too
